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1.Market Observations, 8.Was Sticky

5 Jan 2018 (AFR) – Christmas shopping points to online growth; But online shopping to peak within 3 years

(5 January 2018, AFR, p7, by Joanna Mather)

‘Australians took to online shopping with such voracity this Christmas, one industry group is predicting the shift to digital purchasing to peak within three years. Australian Retailers Association chief executive Russell Zimmerman said online sales as a proportion of retail turnover would probably reach a peak of between 12 per cent and 13 per cent within the next three years, not five as previously forecast. “In terms of Christmas shopping online really grew this year, that’s the big thing that’s happening,” Mr Zimmerman said.’

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