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1.Market Observations, 8.Was Sticky

27 Dec 2017 (TheAge) – The truth behind another Boxing Day sales ‘record’

(27 December 2017, The Age, p4, Eryk Bagshaw)

‘Another year, another Boxing Day sales “record”. If it wasn’t, we would really be in trouble. The $2.4 billion sales prediction from the Australian Retailers Association is in reality a measly improvement on the 2016 results, as is the $17.8 billion figure for the entire post-Christmas period. After accounting for inflation and population growth, the extra 2.9 per cent, or $500 million, expected to flow into shops is actually a downgrade – despite NSW Premier Gladys Berejiklian performing her best sales pitch in front of the cameras for a Boxing Day of “bumper trade”. ‘



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