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1.Market Observations, 8.Was Sticky

24 July 2017 (AFR) – Advertising market claims fifth year of record growth

(24 July 2017, AFR, p29, by James Thomson)

‘The Australian advertising market will record a fifth year of record spending, with the outdoor sector emerging as a surprise growth area. Figures compiled by Standard Media Index, which measures spending by large advertisers who spend more than $1 million a year, show the market for the 2017 financial year will just squeak past 2016’s spend of $7.12 billion when late digital bookings are tallied.’

Read more at AFR.com (might need AFR login access, or try: AFR.com/trial)

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