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14 June 2017 (AFR) – Baby Bunting shares crunched by fear of Amazon

[COMMENT: Most technical analysts who might have been holding this stock in late 2016, would have spotted the downtrend in late 2016, which continued into 2017, and they most likely sold their position to lock in profits and preserve their capital. See the chart below.]

(14 June 2017, AFR, p19, by Simon Evans)

Baby Bunting share price‘In just four months, the “fear of Amazon” factor has wiped $120 million in sharemarket value from Baby Bunting, the dominant retailer in Australia’s $2.5 billion baby products segment. Investors are worried that when Amazon begins its Australian operations it will offer much lower prices on a string of baby goods like prams, cots and other equipment and shred the strong margins enjoyed by Baby Bunting, which runs 42 large retail stores and has a growing online presence.’

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