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1.Market Observations, 8.Was Sticky

1 Feb 2017 (AFR) – Retailers hit by promotional fatigue – discounting comes back to haunt them

(1 February 2017, AFR, p16, by Sue Mitchell)

‘Retailers who slashed prices in the weeks before Christmas to lure thrifty shoppers are now paying the price. Analysts say a serious case of promotional fatigue has dented post-Christmas spending and threatens to squeeze sales and earnings in the June half, capping off a patchy first-half for discretionary retailers and supermarkets. Citigroup’s head of research Craig Woolford said retailers lost their nerve and started discounting heavily in mid-December, selling more products on promotion.’

Read more at AFR.com (might need AFR login access, or try: AFR.com/trial)

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